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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Cause-related marketing"
~subject:"Drug policy"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
International journal of advertising : the quarterly review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Vorne ansetzen, um hinten zu sparen : Konzeption und Evaluation einer Informationskampagne im Sucht- und Gesundheitsbereich
Leonarz, Martina
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 213-230)
.
2009
Persistent link: https://www.econbiz.de/10003824502
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2
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
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