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isPartOf:"Papers in regional science : the journal of the Regional Science Association International"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Salle, Robert"
~person:"Sjödin, Rönnberg David"
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Bundling strategy
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Leistungsbündel
5
B-to-B-Marketing
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2
Business-to-business marketing
2
Digital servitization
2
Digitalisierung
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Adverse behaviour
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Agency mechanisms
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Salle, Robert
Sjödin, Rönnberg David
Gebauer, Heiko
9
Kohtamäki, Marko
7
Kowalkowski, Christian
7
Parida, Vinit
5
Raddats, Chris
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Baines, Tim
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Bigdeli, Ali Ziaee
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Parry, Glenn
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Ulaga, Wolfgang
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Coreynen, Wim
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Cova, Bernard
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Hakanen, Taru
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Jacob, Frank
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Kamp, Bart
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Paiola, Marco
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Rabetino, Rodrigo
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Saccani, Nicola
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Araujo, Luis
2
Bustinza, Oscar F.
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Esparza, Adrian
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Hoveskog, Maya
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Huikkola, Tuomas
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Iriarte, Ion
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Matthyssens, Paul
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Möller, K. E. Kristian
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Naik, Parikshit
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Partanen, Jukka
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Salonen, Anna
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Schroeder, Andreas
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Papers in regional science : the journal of the Regional Science Association International
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
4
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
5
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1
Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko
;
Rabetino, Rodrigo
;
Parida, Vinit
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 253-267
Persistent link: https://www.econbiz.de/10013494054
Saved in:
2
Transforming provider-customer relationships in digital servitization : a relational view on digitalization
Kamalaldin, Anmar
;
Linde, Lina
;
Sjödin, Rönnberg David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 306-325
Persistent link: https://www.econbiz.de/10012290728
Saved in:
3
Mitigating adverse customer behaviour for product-service system provision : an agency theory perspective
Reim, Wiebke
;
Sjödin, Rönnberg David
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 150-161
Persistent link: https://www.econbiz.de/10011942286
Saved in:
4
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
5
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
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