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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Fundamentals of marketing research ; Vol. 3
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VAR models in macroeconomics - new developments and applications : essays in honor of Christopher A. Sims
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Wenn der Recall den Nutzen überlagert! : was nützen übertroffene Benchmarks, wenn die Kommunikation floppt?
Ohnemus, Ralph
;
Lebok, Uwe
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003829729
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Die Wirkung von TV-Werbung auf den Absatz : Bestimmungsfaktoren der Werbewirkung
Högl, Siegfried
;
Meyer, Susanna
;
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10001781222
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