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isPartOf:"Produktion mit Dienstleistung : Integration als Zukunftschance"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Backhaus, Klaus"
~subject:"Customer service"
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Produktion mit Dienstleistung : Integration als Zukunftschance
Journal of the Academy of Marketing Science
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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