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Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
Saved in:
2
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
3
Motorcycling edgework : a practice theory perspective
Murphy, Steven
;
Patterson, Maurice
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798
Saved in:
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