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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Brand management
173
Markenführung
173
Consumer behaviour
143
Konsumentenverhalten
143
Brand image
99
Markenimage
99
Brand
69
Markenartikel
69
Advertising effects
63
Werbewirkung
63
Advertising
36
Werbung
36
Internet marketing
33
Online-Marketing
33
Beziehungsmarketing
32
Relationship marketing
32
Social Web
30
Social web
30
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Psychology of advertising
9
Werbepsychologie
9
branding
9
Customer satisfaction
8
Emotion
8
Product Placement
8
Product placement
8
brand loyalty
8
social media
8
Experiment
7
Fashion
7
Mode
7
Viral marketing
7
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English
8
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Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Guo, Yue
1
Haggerty, Nicole
1
Honora, Andreawan
1
Jiang, Yushi
1
Le-Nguyen, Khuong
1
Lee, Heekyung
1
Li, Xiaotong
1
Massi, Marta
1
Mendes, Rita
1
Miao, Miao
1
Neves, Cristiana
1
Petruzzellis, Luca
1
Piancatelli, Chiara
1
Santos, Susana
1
Torres, Pedro M.
1
Vocino, Andrea
1
Winer, Russell S.
1
Yi, Youjae
1
Zadeh, Maryam Memar
1
Zhu, Ying
1
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
35
Journal of business research : JBR
25
International journal of hospitality management
22
The journal of brand management : an international journal
21
The journal of product & brand management
15
Journal of hospitality marketing & management
11
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of strategic marketing
6
The journal of services marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Global business review
5
Inventi impact: retailing & consumer services
5
Journal of Islamic marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The international journal of bank marketing : IJBM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
3
International journal of market research
3
Journal of Asian finance, economics and business : JAFEB
3
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
3
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
4
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
5
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
8
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
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