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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Marketing management"
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Marketing management
Fashion
95
Mode
95
Consumer behaviour
65
Konsumentenverhalten
65
Bekleidungsindustrie
42
Clothing industry
42
Brand management
32
Markenführung
32
Luxury goods
29
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Textile distribution
29
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Kim, Kyung Hoon
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Miao, Miao
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Psychology & marketing
International journal of retail and distribution management
Journal of global fashion marketing : JGfM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
11
Journal of fashion marketing and management
4
Fashion marketing
3
International journal of islamic marketing and branding
3
International journal of retail & distribution management
3
Journal of retailing and consumer services
3
The journal of product & brand management
3
Central European business review : CEBR
2
Digital business
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of risk and financial management : JRFM
2
Academic journal of economic studies
1
Akzente
1
Annals in social responsibility : ASR
1
Berichte aus Energie- und Umweltforschung
1
Brands : interdisciplinary perspectives
1
Cogent business & management
1
Contemporary management and global leadership for sustainability
1
Corporate governance : international journal of business in society
1
Creating a sustainable competitive position : ethical challenges for international firms
1
DUV : Wirtschaftswissenschaft
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
1
Discussion paper / Tinbergen Institute
1
Dynamik mit Verantwortung
1
EBL-Schweitzer
1
Econometric Institute research papers
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
European research studies
1
Flagship marketing : concepts and places
1
Handbook of Islamic marketing
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of business performance management
1
International journal of enterprise network management : IJENM
1
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ECONIS (ZBW)
10
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date (oldest first)
1
Fashion marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
2
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
3
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
4
New fashion marketing & management in a post-pandemic world
2023
Persistent link: https://www.econbiz.de/10013555398
Saved in:
5
New fashion marketing & management in a post-pandemic world
Kim, Hye-yŏng
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013555404
Saved in:
6
Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
7
The impact of digital influencers’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra
;
Marques, Susana Henriques
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
Saved in:
8
Digital fashion : a systematic literature review. a perspective on marketing and communication
Noris, Alice
;
Nobile, Tekila Harley
;
Kalbaska, Nadzeya
; …
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012416244
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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