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~source:"econis"
~subject:"Conservatism"
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A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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Adolescent girls from a modern conservative culture : the impact of their social identity on their perception of brand symbolism
Souiden, Nizar
;
M'saad, Bouthaina
- In:
Psychology & marketing
28
(
2011
)
12
,
pp. 1133-1153
Persistent link: https://www.econbiz.de/10009406361
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