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isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
~isPartOf:"Handbook of qualitative research methods in marketing"
~subject:"Advertising effects"
~subject:"Konsumgüterindustrie"
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Handbook of qualitative research methods in marketing
Health marketing quarterly
1
International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Qualitative market research : an international journal
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Schriftenreihe Marketing, Management
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Fast Moving Consumer Goods : zwischen Artefact und Consumer Insight
Kaiser, Werner
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 605-615)
.
2011
Persistent link: https://www.econbiz.de/10009233173
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Werbewirkungsforschung : Diagnose komplexer Wirkungszusammenhänge
Maas, Jörg
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 519-536)
.
2011
Persistent link: https://www.econbiz.de/10009233182
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Qualitative research in advertising: twenty years in revolution
Scott, Linda M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 59-69)
.
2006
Persistent link: https://www.econbiz.de/10003445795
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