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isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
~language:"deu"
~subject:"Consumer motivation"
~subject:"International marketing"
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Praktische Durchführung: zentral vs. dezentral
Miller, Alexandra
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 669-683)
.
2011
Persistent link: https://www.econbiz.de/10009233168
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Theoretische Forschungsperspektive: global vs. lokal
Gehling, Richard
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 657-668)
.
2011
Persistent link: https://www.econbiz.de/10009233169
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Motivforschung : eine kognitionspsychologische Perspektive
Liebel, Franz
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 473-490)
.
2011
Persistent link: https://www.econbiz.de/10009233185
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