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isPartOf:"Qualitative market research : an international journal"
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~isPartOf:"International review on public and non-profit marketing"
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Search: subject_exact:"Celebrity endorsement"
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2
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Al-Wugayan, Adel A. A.
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Arasu Balasubramaniam, Senthil
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Jain, Varsha
1
Roy, Subhadip
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Sadek, Heba
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Qualitative market research : an international journal
International review on public and non-profit marketing
Journal of business research : JBR
24
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the review of marketing communications
12
Journal of retailing and consumer services
10
Journal of marketing communications
9
The journal of product & brand management
9
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Marketing intelligence & planning
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SpringerLink / Bücher
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Global business review
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International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
3
International journal of market research
3
International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
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Journal of advertising
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Journal of global marketing
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Journal of international consumer marketing
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Journal of marketing theory and practice : JMTP
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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Vision : the journal of business perspective
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Arts and the market : AAM
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European Sport management quarterly : ESMQ
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European journal of marketing
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1
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
2
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
3
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
4
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
5
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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