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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Sattler, Henrik"
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
3
Essays on the effects of brand names and prices on consumer behavior
2
Marketing letters : a journal of research in marketing
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Schmalenbach business review : sbr
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Brand management ; Vol. 3
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Die Betriebswirtschaft : DBW
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
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Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
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