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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Celebrity-Werbung"
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Burmester, Alexa B.
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
13
Psychology & marketing
8
The journal of product & brand management
7
Journal of marketing communications
6
International journal of sports marketing & sponsorship
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The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
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Journal of sport management : the official journal of the North American Society of Sport Management
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Organizations and markets in emerging economies
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Asia Pacific journal of marketing and logistics
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Celebrity, convergence and transformation
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International journal of internet marketing and advertising : IJIMA
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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Arts and the market : AAM
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Asian Academy of Management journal : AAMJ
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Branding and sustainable competitive advantage : building virtual presence
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ECONIS (ZBW)
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1
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
2
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
3
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
4
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
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