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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International review on public and non-profit marketing"
~person:"Al-Wugayan, Adel A. A."
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Qualitative market research : an international journal
International review on public and non-profit marketing
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Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
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