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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Cause- related marketing (CrM) campaigns"
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Qualitative market research : an international journal
International review on public and non-profit marketing
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The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
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