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isPartOf:"Qualitative market research : an international journal"
~subject:"Brands"
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Brand image
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28
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15
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Bulmer, Sandy
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Chen, Steven
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Qualitative market research : an international journal
European journal of marketing : EJM
6
The journal of consumer marketing
6
Journal of business research : JBR
5
European journal of marketing
3
The journal of business & industrial marketing
3
The journal of product & brand management
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of contemporary hospitality management
2
International journal of wine business research : IJWBR
2
International marketing review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Corporate communications : an international journal
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
EuroMed journal of business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research
1
JMM : the international journal on media management
1
Journal of business ethics : JOBE
1
Journal of economic behavior & organization : JEBO
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
Review of industrial organization
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of management development
1
Tourism management : research, policies, practice
1
Working papers / Inter-American Development Bank, Department of Research and Chief Economist
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1
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
2
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
3
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
4
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
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