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isPartOf:"Reputation Management"
~isPartOf:"Journal of general management"
~subject:"Markenarchitektur"
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Reputation Management
Journal of general management
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
The journal of product & brand management
16
SpringerLink / Bücher
15
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
6
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1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
3
Reputation management in different stakeholder groups
Fiedler, Lars
- In:
Reputation Management
,
(pp. 127-149)
.
2011
Persistent link: https://www.econbiz.de/10009271985
Saved in:
4
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
Saved in:
5
Identity, image and reputation
Zarco da Camara, Nuno
- In:
Reputation Management
,
(pp. 47-58)
.
2011
Persistent link: https://www.econbiz.de/10009271993
Saved in:
6
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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