//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Research"
~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~subject:"Arzneimittel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalized advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Arzneimittel
Direct marketing
8
Direktmarketing
8
Deutschland
3
Germany
3
1992-2001
1
Agrarprodukt
1
Agricultural product
1
Artificial intelligence
1
Austria
1
Branchenentwicklung
1
Consumer behaviour
1
Direktverkauf
1
Entrepreneurship
1
Farmers
1
Führungspersönlichkeit
1
Internet marketing
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Landwirte
1
Leadership personality
1
Online-Marketing
1
Patienten
1
Patients
1
Persönlichkeit
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Sector development
1
Trend
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
Welfare analysis
1
Wohlfahrtsanalyse
1
haptische Kundenansprache
1
Österreich
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dutta, Shantanu
1
Janakiraman, Ramkumar
1
Mukherji, Prokriti
1
Rajiv, Surendra
1
Published in...
All
Research
Journal of advertising research
Health marketing quarterly
15
Journal of global marketing
4
International journal of pharmaceutical and healthcare marketing : IJPHM
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing letters : a journal of research in marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of pharmaceutical and healthcare marketing
1
Journal of business ethics : JOBE
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of public economics
1
Marketing intelligence & planning
1
Services marketing quarterly
1
The review of economic studies : RES
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->