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isPartOf:"Research companion to emotion in organizations"
~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenimage"
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Markenimage
Emotion
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Research companion to emotion in organizations
Marketing letters : a journal of research in marketing
The journal of product & brand management
22
Journal of business research : JBR
20
The journal of brand management : an international journal
14
Journal of retailing and consumer services
8
Psychology & marketing
6
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of Islamic marketing
4
Journal of hospitality marketing & management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Global business review
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
The journal of asset management
3
The service industries journal
3
Asia-Pacific journal of business administration
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of contemporary hospitality management
2
International journal of market research
2
Journal of business ethics : JOBE
2
Journal of marketing analytics : JMA
2
Journal of marketing theory and practice : JMTP
2
Journal of travel and tourism marketing
2
Management decision
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Qualitative market research : an international journal
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Services marketing quarterly
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The international journal of bank marketing : IJBM
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
2
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
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