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isPartOf:"Research companion to emotion in organizations"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Advertising effects"
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Advertising effects
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Septianto, Felix
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Research companion to emotion in organizations
Marketing letters : a journal of research in marketing
SpringerLink / Bücher
Journal of business research : JBR
28
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Journal of promotion management : JPM
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Marketing : ZFP ; journal of research and management
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Journal of current issues and research in advertising
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Journal of nonprofit & public sector marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of product & brand management
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European journal of marketing
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of travel and tourism marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of philanthropy and marketing
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Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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1
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
2
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
3
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
4
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
5
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
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