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isPartOf:"Research in consumer behavior"
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~isPartOf:"International journal of consumer studies"
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Consumer behaviour
342
Konsumentenverhalten
342
Bibliometrics
36
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Brand image
33
Markenimage
33
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Belk, Russell W.
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Consumer Culture Theory Conference <13., 2018, Odense>
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Research in consumer behavior
International journal of consumer studies
Journal of retailing and consumer services
1,533
Journal of business research : JBR
1,403
International journal of hospitality management
518
SpringerLink / Bücher
342
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
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Technological forecasting & social change : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Discussion paper / Centre for Economic Policy Research
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The international review of retail, distribution and consumer research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Marketing letters : a journal of research in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of marketing
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Journal of strategic marketing
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Journal of internet commerce
128
Journal of fashion marketing and management
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Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
342
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1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Saved in:
6
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
7
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
8
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Saved in:
9
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
10
Five decades of self-congruity in consumer behaviour research : a systematic review and future research agenda
Kolańska-Stronka, Magdalena
;
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-46
Persistent link: https://www.econbiz.de/10014465626
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