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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsum"
~subject:"Social web"
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Search: subject_exact:"Verbraucherverhalten"
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Konsum
Social web
Consumer behaviour
579
Konsumentenverhalten
579
Fashion
141
Mode
141
Brand management
100
Markenführung
100
Clothing
91
Bekleidung
90
Brand image
79
Markenimage
79
USA
72
United States
71
Bekleidungsindustrie
66
Clothing industry
66
Luxury goods
62
Luxusgüter
62
Beziehungsmarketing
59
Relationship marketing
59
Social Web
56
Brand
53
Markenartikel
53
Textile distribution
42
Textilhandel
42
Online retailing
41
Online-Handel
41
Personality psychology
41
Persönlichkeitspsychologie
41
Customer satisfaction
36
Kundenzufriedenheit
36
Emotion
35
Frauen
35
Women
35
Theorie
31
Theory
31
Internet marketing
30
Online-Marketing
30
Einzelhandel
29
Retail trade
29
Dienstleistungsqualität
26
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English
62
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Ko, Eunju
3
Ghaffar, Abdul
2
Islam, Tahir
2
Kang, Ju-Young M.
2
Kim, Jiyoung
2
Kim, Juran
2
Lanier, Clinton D.
2
Ng, Mark
2
Sheikh, Altaf Ahmed
2
Thomas, Jane Boyd
2
Valck, Kristine de
2
Anning-Dorson, Thomas
1
Bae, Joonheui
1
Beudaert, Anthony
1
Brito, Eliane Pereira Zamith
1
Caldwell, Marylouise
1
Cao, Dongmei
1
Carlson, Les
1
Carroll, Kate
1
Chae, Heeju
1
Chakraborty, Swagata
1
Cho, Chang-Hoan
1
Cho, Eunjoo
1
Choi, Chang-Won
1
Choi, Jungin
1
Choi, Yun Jung
1
Chun, Eunha
1
Chung, Christina
1
Collins, Nathalie
1
Costley, Carolyn
1
Cova, Bernard
1
Danbury, Annie
1
Dholakia, Nikhilesh
1
Dixit, Saurabh Kumar
1
Ebbers, Carl
1
Elsamadicy, Ahmed Mousa
1
Fiore, Ann Marie
1
Fitzgerald, M. Paula
1
Fowler, Audrey R.
1
Friend, Lorraine
1
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Research in consumer behavior
Journal of fashion marketing and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
221
Journal of retailing and consumer services
176
International journal of internet marketing and advertising : IJIMA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
International journal of consumer studies
49
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Journal of marketing management : MM
35
Marketing intelligence & planning
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Information systems research : ISR
32
Journal of marketing
32
Electronic commerce research
31
Young consumers : insight and ideas for responsible marketers
31
International journal of business information systems : IJBIS
30
Tourism management : research, policies, practice
30
International journal of hospitality management
29
Journal of travel and tourism marketing
29
International journal of electronic commerce : IJEC
28
Asia Pacific journal of marketing and logistics
26
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of international consumer marketing
23
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ECONIS (ZBW)
62
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
3
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
4
Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Tiwari, Archana
;
Kumar, Audhesh
;
Kant, Rishi
;
Jaiswal, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10014495516
Saved in:
5
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
6
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors
Hood, Sara Lewis
;
Thoney-Barletta, Kristin Anne
; …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10014495525
Saved in:
7
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
8
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
9
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
10
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
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