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isPartOf:"Research in consumer behavior"
~isPartOf:"Psychology & marketing"
~person:"Kim, Jungkeun"
~source:"econis"
~subject:"Advertising"
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Research in consumer behavior
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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