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~subject:"Constitution"
~subject:"Markenführung"
~subject:"USA"
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Constitution
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Consumer behaviour
87
Konsumentenverhalten
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19
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Consumption theory
13
Konsumtheorie
13
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Avery, Jill
1
Belk, Russell W.
1
Drenten, Jenna
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Guion, Deirdre T.
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Harrison, Robert L.
1
Hill, Ronald Paul
1
Jiang, Pingjun
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Keinan, Anat
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Lanier, Clinton D.
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Littlefield, Jon
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Research in consumer behavior
Journal of business research : JBR
453
Journal of retailing and consumer services
320
The journal of product & brand management
289
The journal of brand management : an international journal
265
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
150
International journal of hospitality management
124
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
94
European journal of marketing : EJM
92
Journal of international consumer marketing
85
International journal of consumer studies
81
Journal of marketing communications
80
The journal of consumer marketing
80
Journal of the Academy of Marketing Science
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Marketing intelligence & planning
67
International journal of retail & distribution management
64
Journal of marketing
62
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of promotion management : innovations in planning and applied research
58
Journal of global marketing
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of promotion management : JPM
57
Journal of marketing management : MM
56
International journal of advertising : the review of marketing communications
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
International marketing review
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of strategic marketing
49
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
American journal of agricultural economics
44
Cogent business & management
44
International journal of advertising : the quarterly review of marketing communications
44
International journal of contemporary hospitality management
44
International journal of sport management and marketing : IJSMM
43
Journal of hospitality marketing & management
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1
Consumer culture theory and the AMA job market : understanding the challenges and crafting winning strategies
Steinfield, Laurel
;
Weijo, Henri
-
2015
Persistent link: https://www.econbiz.de/10011657465
Saved in:
2
Taking off our earrings and staying out of jail : black women and Madea on Tyler Perry’s Chitlin' circuit
Lotson, Adrienne R.
-
2015
Persistent link: https://www.econbiz.de/10011657652
Saved in:
3
Behind the revealed brand : exploring the brand backstory experience
Narsey, Vanisha
;
Russell, Cristel Antonia
-
2013
Persistent link: https://www.econbiz.de/10010239564
Saved in:
4
The role of market-mediated milestones in negotiating adolescent identity tensions
Drenten, Jenna
-
2013
Persistent link: https://www.econbiz.de/10010239619
Saved in:
5
Negotiating cultural ambiguity : a phenomenological study of multiracial identity and consumption
Harrison, Robert L.
;
Thomas, Kevin
-
2013
Persistent link: https://www.econbiz.de/10010239627
Saved in:
6
The U. S. gun culture seen through the lens of consumer culture theory : self-sufficiency, safety, and privacy
Littlefield, Jon
-
2013
Persistent link: https://www.econbiz.de/10010239630
Saved in:
7
The visual politics of U. S. gun culture
Witkowski, Terrence H.
-
2013
Persistent link: https://www.econbiz.de/10010239640
Saved in:
8
Consumer culture theory : building community across borders
Belk, Russell W.
;
Price, Linda L.
;
Peñaloza, Lisa
-
2013
Persistent link: https://www.econbiz.de/10010239652
Saved in:
9
Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand
Visconti, Luca Massimiliano
-
2010
Persistent link: https://www.econbiz.de/10009424388
Saved in:
10
The strategic use of brand biographies
Avery, Jill
;
Paharia, Neeru
;
Keinan, Anat
;
Schor, Juliet B.
-
2010
Persistent link: https://www.econbiz.de/10009424389
Saved in:
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