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Consumer behaviour
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Avery, Jill
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Belk, Russell W.
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Jiang, Pingjun
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Keinan, Anat
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Littlefield, Jon
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Narsey, Vanisha
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Otnes, Cele
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Paharia, Neeru
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Peñaloza, Lisa
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Price, Linda L.
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Russell, Cristel Antonia
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Schor, Juliet B.
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Shapiro, Eliana N.
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Visconti, Luca Massimiliano
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Research in consumer behavior
Journal of business research : JBR
393
The journal of product & brand management
282
The journal of brand management : an international journal
261
Journal of retailing and consumer services
250
Psychology & marketing
88
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
53
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
Journal of marketing management : MM
48
Journal of the Academy of Marketing Science
48
International marketing review
47
Journal of promotion management : JPM
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Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
44
Journal of fashion marketing and management
43
Journal of marketing
42
Cogent business & management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
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Behind the revealed brand : exploring the brand backstory experience
Narsey, Vanisha
;
Russell, Cristel Antonia
-
2013
Persistent link: https://www.econbiz.de/10010239564
Saved in:
2
The U. S. gun culture seen through the lens of consumer culture theory : self-sufficiency, safety, and privacy
Littlefield, Jon
-
2013
Persistent link: https://www.econbiz.de/10010239630
Saved in:
3
The visual politics of U. S. gun culture
Witkowski, Terrence H.
-
2013
Persistent link: https://www.econbiz.de/10010239640
Saved in:
4
Consumer culture theory : building community across borders
Belk, Russell W.
;
Price, Linda L.
;
Peñaloza, Lisa
-
2013
Persistent link: https://www.econbiz.de/10010239652
Saved in:
5
Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand
Visconti, Luca Massimiliano
-
2010
Persistent link: https://www.econbiz.de/10009424388
Saved in:
6
The strategic use of brand biographies
Avery, Jill
;
Paharia, Neeru
;
Keinan, Anat
;
Schor, Juliet B.
-
2010
Persistent link: https://www.econbiz.de/10009424389
Saved in:
7
Country-of-manufacture labeling effect on product quality evaluations : a model incorporating consumers' attention
Jiang, Pingjun
-
2010
Persistent link: https://www.econbiz.de/10009424394
Saved in:
8
How brand collecting shapes consumers' brand meanings
Otnes, Cele
;
Shapiro, Eliana N.
-
2007
Persistent link: https://www.econbiz.de/10003500130
Saved in:
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