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isPartOf:"Reutlinger Diskussionsbeiträge zu Marketing und Management"
~isPartOf:"Designing and communicating experience"
~isPartOf:"Journal of international marketing and marketing research"
~subject:"Werbepsychologie"
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Reutlinger Diskussionsbeiträge zu Marketing und Management
Designing and communicating experience
Journal of international marketing and marketing research
Journal of advertising : official publication of the American Academy of Advertising
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Journal of management analytics
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The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
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