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isPartOf:"Reutlinger Diskussionsbeiträge zu Marketing und Management"
~isPartOf:"Designing and communicating experience"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Markenführung"
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Search: subject_exact:"Akustische Markenführung"
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Markenführung
Advertising music
4
Werbemusik
4
Advertising
3
Werbung
3
Bespielte Medien
1
Brand image
1
Brand management
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Consumer behaviour
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Deutschland
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Germany
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Guerilla marketing
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Guerilla-Marketing
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Konsumentenpräferenzen
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Konsumentenverhalten
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Markenimage
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Music
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Music Branding Expert Terminology (MBET)
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Music branding
1
Music industry
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Musik
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Musikwirtschaft
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Pre-recorded media
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Sport event
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Sportveranstaltung
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Television programme
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brand identity
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brand value
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musical congruity
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Egermann, Hauke
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Herzog, Martin
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Reutlinger Diskussionsbeiträge zu Marketing und Management
Designing and communicating experience
Journal of marketing management : JMM ; journal of the Academy of Marketing
SpringerLink / Bücher
5
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
4
Research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of management analytics
1
Journal of marketing research
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken- und Produktmanagement
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Praxisforum Medienmanagement
1
Premier reference source
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Springer-Gabler Research
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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Transnational studies in jazz
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Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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