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isPartOf:"Review of marketing research"
~isPartOf:"European journal of marketing : EJM"
~type_genre:"Übersichtsarbeit"
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Review of marketing research
European journal of marketing : EJM
Customer Experience : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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An integrative framework of value
Ng, Irene
;
Smith, Laura A.
-
2012
Persistent link: https://www.econbiz.de/10009572478
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2
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
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3
The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
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