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isPartOf:"Review of marketing research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Review of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
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Brand meaning management
MacInnis, Deborah J.
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2015
Persistent link: https://www.econbiz.de/10011288785
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Special issue: The transition from product to service in business markets
Jacob, Frank
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2008
Persistent link: https://www.econbiz.de/10003700308
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