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SAGE library in marketing
Business horizons
SpringerLink / Bücher
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The impact of theory on representations of the consumer and the marketing organisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Major theoretical debates and contemporary issues in marketing theory
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The marketing book
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wi - Wirtschaft
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Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
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3
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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