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isPartOf:"SAGE library in marketing"
~isPartOf:"The history of marketing science"
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Theorie
Marketing theory
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Marketingtheorie
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History of economic thought
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Marktforschung
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Critical Management Studies
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Malhotra, Naresh K.
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SAGE library in marketing
The history of marketing science
Journal of marketing research : JMR
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Journal of marketing management : MM
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Expanding disciplinary space : on the potential of critical marketing
10
Lehrbuch
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Handbook of marketing decision models
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Marketing theory
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Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Neue betriebswirtschaftliche Forschung : Nbf
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Review of marketing research
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UTB für Wissenschaft / Uni-Taschenbücher
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International series in operations research & management science
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Journal of the Academy of Marketing Science
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Changing the course of marketing : alternative paradigms for widening marketing theory
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Schmalenbach business review : sbr
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Betriebswirtschaftliche Schriften : BWS
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Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
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2
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
3
Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
4
Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
5
Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
6
Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
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