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isPartOf:"SAGE library in marketing"
~subject:"Globalization"
~subject:"Marketingmanagement"
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SAGE library in marketing
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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AMS review : official publication of the Academy of Marketing Science
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Legends in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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McGraw-Hill/Irwin series in marketing
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European journal of marketing : EJM
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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International marketing review
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Major theoretical debates and contemporary issues in marketing theory
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Marketing intelligence & planning
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Springer eBook Collection / Business and Management
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The marketing book
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Zeszyty naukowe
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wi - Wirtschaft
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AMA educators' proceedings
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Always learning
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Berichte aus der Betriebswirtschaft
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Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Shapiro, Stanley J.
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2009
Persistent link: https://www.econbiz.de/10003829265
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
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contributor
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2008
Persistent link: https://www.econbiz.de/10003605099
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