//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"SAGE library in marketing"
~subject:"Wissenschaftliche Methode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Wissenschaftliche Methode
Marketing theory
22
Marketingtheorie
22
Market research
8
Marktforschung
8
Critical Management Studies
6
Critical management studies
6
Theorie
6
Theory
6
Consumer behaviour
4
International business research
4
Internationale Betriebswirtschaftslehre
4
Konsumentenverhalten
4
Scientific method
3
Marketing
2
Social change
2
Sozialer Wandel
2
Armut
1
Armutsbekämpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business ethics
1
Criticism
1
Epistemology
1
Erkenntnistheorie
1
Globalisierung
1
Globalization
1
History of economic thought
1
Kritik
1
Macht
1
Marketing management
1
Marketingmanagement
1
Poverty
1
Poverty reduction
1
Power
1
Relationship marketing
1
Unternehmensethik
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles of several authors
3
Sammelwerk
3
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Language
All
English
3
Author
All
Maclaran, Pauline
3
Published in...
All
SAGE library in marketing
Journal of historical research in marketing
4
The development of marketing theory and its philosophical underpinnings
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing theory and practice : JMTP
2
Legends in marketing
2
Marketing : ZFP ; journal of research and management
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Australasian marketing journal
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften : DuM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
HRW London Management Books
1
Handbook of research on international advertising
1
History of marketing thought ; Volume 3
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of strategic marketing
1
Marketing theory
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Modern Business, [Series]
1
Palgrave studies in the history of economic thought
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
1
Review of marketing research
1
The impact of theory on representations of the consumer and the marketing organisation
1
The nature and scope of marketing research
1
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003534831
Saved in:
2
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605073
Saved in:
3
Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->