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isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~subject:"Consumer behaviour"
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Decker, Reinhold
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business research : JBR
67
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Journal of Islamic marketing : JIMA
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Journal of retailing
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Psychology & marketing
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The journal of consumer marketing
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing intelligence & planning
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Springer eBook Collection
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The journal of business & industrial marketing
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Cogent business & management
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International journal of retail & distribution management
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International review on public and non-profit marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
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ECONIS (ZBW)
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Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums
Löffler, Michael
;
Decker, Reinhold
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
7
,
pp. 722-746
Persistent link: https://www.econbiz.de/10009664709
Saved in:
2
Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel
;
Schusser, Oliver W.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
8
,
pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
Saved in:
3
Nachfragerbündelungen als Marketinginstrument : eine modellgestützte Analyse
Voeth, Markus
;
Weißbacher, Renate
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
7
,
pp. 864-888
Persistent link: https://www.econbiz.de/10003386972
Saved in:
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