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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Decision Support Systeme im Marketing
Engelke, Jan
;
Simon, Hermann
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
1
,
pp. 120-142
Persistent link: https://www.econbiz.de/10003415532
Saved in:
2
Nachfragerbündelungen als Marketinginstrument : eine modellgestützte Analyse
Voeth, Markus
;
Weißbacher, Renate
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
7
,
pp. 864-888
Persistent link: https://www.econbiz.de/10003386972
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