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isPartOf:"Schriften zur Handelsforschung"
~subject:"Beziehungsmarketing"
~subject:"Empirical method"
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Beziehungsmarketing
Empirical method
Kundenbindung
2
Kundenmanagement
2
Personalisierung
2
Coupon
1
Deutschland
1
Empirische Methode
1
Germany
1
Kudnenbidnung
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Kundenbindungsprogramm
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Kupon
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Marketingforschung
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Wierich, Ralf
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Schriften zur Handelsforschung
SpringerLink / Bücher
5
Journal of retailing and consumer services
4
Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
Journal of management information systems : JMIS
3
Information systems research : ISR
2
Journal of information & knowledge management : JIKM
2
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
2
The journal of services marketing
2
AI-driven marketing research and data analytics
1
Administrative Sciences : open access journal
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Arbeitsbericht ... des Competence Center E-Business Basel
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
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Artificial intelligence and digital diversity inclusiveness in corporate restructuring
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Contributions to Management Science
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Contributions to management science
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Customer engagement marketing
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-marketing ; Vol. 2
1
European journal of operational research : EJOR
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook of research on customer engagement
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of economics and finance
1
International journal of electronic customer relationship management : IJECRM
1
International journal of financial services management : IJFSM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and decision making : IJMDM
1
Journal of air transport management
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ECONIS (ZBW)
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Personalisierung und Individualisierung von Coupons : eine empirische Untersuchung der Kundenbindungswirkung individualisierter und personalisierter Coupons
Wierich, Ralf
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2008
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