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isPartOf:"Schriftenreihe Sportökonomie in Forschung und Praxis"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"eng"
~subject:"Brand"
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Brand
Athletes
31
Sportler
31
Consumer behaviour
11
Konsumentenverhalten
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Professional sports
10
Profisport
10
Brand management
9
Markenführung
9
Sport
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Sports
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Brand image
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Markenimage
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USA
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United States
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Celebrity endorsement
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Celebrity-Werbung
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Advertising effects
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Football
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Fußball
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Sportmarketing
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Sports marketing
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Werbewirkung
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Higher education institution
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Hochschule
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Advertising
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Reputation
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Sport event
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Sport organization
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Sportorganisation
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Sportveranstaltung
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Werbung
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Ball game
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Ballsport
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Earthquake
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Markenartikel
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Personality psychology
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Arai, Akiko
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Asada, Akira
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Bennett, Gregg
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Brison, Natasha
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Connaughton, Daniel P.
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Ko, Yong Jae
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Schriftenreihe Sportökonomie in Forschung und Praxis
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of business research : JBR
1
Journal of sports economics
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
2
How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
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