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isPartOf:"Sport Management Review"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate Social Responsibility"
~subject:"Markenimage"
~type:"article"
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Corporate Social Responsibility
Markenimage
Sport
41
Sports
32
Sportmarketing
25
Sports marketing
25
Consumer behaviour
16
Konsumentenverhalten
16
Sponsoring
14
Sponsorship
14
Professional sports
10
Profisport
10
Sport event
8
Sportveranstaltung
8
Beziehungsmarketing
7
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7
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7
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7
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Koenigstorfer, Joerg
2
Chien, P. Monica
1
Cornwell, T. Bettina
1
Grohs, Reinhard
1
Gröppel-Klein, Andrea
1
Habitzreuter, Anna Mei
1
Kang, Taeahn
1
King, Jesse
1
Madrigal, Robert
1
Matsuoka, Hirotaka
1
Merchant, Altaf
1
Orth, Ulrich R.
1
Pappu, Ravi
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Reisinger, Heribert
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1
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Sport Management Review
Journal of business research : JBR
European Sport management quarterly : ESMQ
15
Journal of sport management : the official journal of the North American Society of Sport Management
13
Sport management review
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
International journal of sport management and marketing : IJSMM
11
International journal of sports marketing & sponsorship
8
Journal of management & organization : journal of Australian and New Zealand Academy of Management
3
Sport, Business and Management : an international journal ; SBM
3
Corporate governance : the international journal for effective board performance
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of service theory and practice : JSTP
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Psychology & marketing
2
The journal of business & industrial marketing
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Business and Economic Research : BER
1
China journal of accounting research : CJAR
1
Cogent business & management
1
Corporate ownership & control : international scientific journal
1
DBS business review : an international academic collaboration
1
Digital business
1
Economic research
1
European journal of international management : EJIM
1
Global sport business : community impacts of commercial sport
1
Human resource management
1
International entrepreneurship and management journal
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of corporate responsibility and leadership : JCR&L
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ECONIS (ZBW)
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1
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
2
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
3
Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
Saved in:
4
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
5
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
6
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
7
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
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