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isPartOf:"Strategic marketing in tourism services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Marktsegmentierung"
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Consumer behaviour
Marktsegmentierung
Tourism marketing
30
Tourismusmarketing
30
Destination management
8
Destinationsmanagement
8
Internet marketing
6
Online-Marketing
6
Marketing management
5
Marketingmanagement
5
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4
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4
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4
Relationship marketing
4
Brand image
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Brand management
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Designation of origin
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Herkunftsbezeichnung
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Holiday behaviour
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Konsumentenverhalten
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Market segmentation
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Tsiotsou, Rodoula H.
3
Dolnicar, Sara
1
Goldsmith, Ronald E.
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Hudson, Simon
1
Mild, Andreas
1
Ratten, Vanessa
1
Sudharshan, Devanathan
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Tsiotsou, Rodoula
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Strategic marketing in tourism services
Marketing intelligence & planning
Journal of travel and tourism marketing
64
Tourism management : research, policies, practice
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Tourism analysis : an interdisciplinary tourism & hospitality journal
26
Tourism management perspectives : TMP
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of vacation marketing : an international journal
18
Journal of Islamic marketing
13
Journal of destination marketing & management
13
International journal of contemporary hospitality management
10
Journal of vacation marketing
10
Tourism economics : the business and finance of tourism and recreation
10
Journal of hospitality and tourism insights
9
Journal of hospitality marketing & management
8
Tourism review
8
Journal of business research : JBR
7
Journal of retailing and consumer services
7
International journal of hospitality management
6
International journal of leisure and tourism marketing : IJLTM
6
Service business
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Cogent business & management
5
International journal of wine business research
5
Tourism and hospitality research : THR
5
Tourism planning & development
5
Tourism review : the official journal of the AIEST
5
International journal of wine business research : IJWBR
4
Journal of Islamic marketing : JIMA
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The service industries journal
4
Tourism and hospitality research : the surrey quarterly review
4
Co-creation and well-being in tourism
3
Economic research
3
Enlightening tourism : ET ; a pathmaking journal
3
International journal of event and festival management
3
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
Trends and Issues in Global Tourism 2008
3
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
2
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
6
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1
Social interactions as basis for segmenting the tourism market
Tsiotsou, Rodoula H.
;
Mild, Andreas
;
Sudharshan, Devanathan
- In:
Strategic marketing in tourism services
,
(pp. 35-48)
.
2012
Persistent link: https://www.econbiz.de/10009581772
Saved in:
2
The role of market segmentation in strategic tourism marketing
Dolnicar, Sara
- In:
Strategic marketing in tourism services
,
(pp. 17-34)
.
2012
Persistent link: https://www.econbiz.de/10009581860
Saved in:
3
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
Saved in:
4
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
Saved in:
5
Wooing zoomers : marketing to the mature traveler
Hudson, Simon
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10008652221
Saved in:
6
Marketing tourism services : responding to current challenges
Tsiotsou, Rodoula H.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652241
Saved in:
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