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isPartOf:"The SAGE handbook of international marketing"
~person:"Johansson, Johny K."
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The SAGE handbook of international marketing
Handbook of research in international marketing
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McGraw-Hill/Irwin series in marketing
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Georgetown McDonough School of Business Research Paper
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Handbook of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Multidisciplinary insights from new AIB fellows
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Global communications
Bamossy, Gary J.
;
Johansson, Johny K.
- In:
The SAGE handbook of international marketing
,
(pp. 374-397)
.
2009
Persistent link: https://www.econbiz.de/10003792161
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