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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Social media"
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Social Web
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Social web
305
Consumer behaviour
97
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Internet marketing
85
Online-Marketing
85
Brand management
65
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Barlatier, Pierre-Jean
2
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2
Mention, Anne-Laure
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1
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Ante, Lennart
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Arora, Swapan Deep
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The journal of brand management : an international journal
Technological forecasting & social change : an international journal
Journal of business research : JBR
117
Journal of retailing and consumer services
54
Tourism management : research, policies, practice
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
30
Corporate communications : an international journal
28
International journal of hospitality management
20
International journal of contemporary hospitality management
19
European journal of marketing
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of services marketing
16
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
European management journal
13
Journal of electronic commerce research : JECR
13
Marketing intelligence & planning
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
8
International review of economics & finance : IREF
8
International review on public and non-profit marketing
8
Journal of business strategy
8
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ECONIS (ZBW)
84
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Measuring the Quadruple Helix in social media : a case study of university-industry collaboration
Shin, Bokyong
;
Rask, Mikko
;
Kahma, Nina
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014475092
Saved in:
4
Wind energy : influencing the dynamics of the public opinion formation through the retweet network
Mastroeni, Loretta
;
Naldi, Maurizio
;
Vellucci, Pierluigi
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014475462
Saved in:
5
The Achilles heel of interconnected user networks : network firms and the vulnerability of rapid decline
Knudsen, Eirik Sjåholm
;
Belik, Ivan
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478618
Saved in:
6
Would you go invisible on social media? : an empirical study on the antecedents of users' lurking behavior
Hong, Ying
;
Hu, Jiangting
;
Zhao, Yaxin
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014329847
Saved in:
7
Social media use, corporate entrepreneurship and organizational resilience : a recipe for SMEs success in a post-Covid scenario
Martín-Rojas, Rodrigo
;
Garrido-Moreno, Aurora
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014441397
Saved in:
8
Social media engagement in the maritime industry during the pandemic
Koh, Le Yi
;
Ng, Chloe
;
Wang, Xueqin
;
Yuen, Kum Fai
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014441958
Saved in:
9
How Elon Musk's Twitter activity moves cryptocurrency markets
Ante, Lennart
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250425
Saved in:
10
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
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