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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~subject:"Social media"
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Social media
Social Web
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Brand management
54
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42
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The journal of brand management : an international journal
Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of business research : JBR
117
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
54
Tourism management : research, policies, practice
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
30
Corporate communications : an international journal
28
International journal of hospitality management
20
International journal of contemporary hospitality management
19
European journal of marketing
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of services marketing
16
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
European management journal
13
Journal of electronic commerce research : JECR
13
Marketing intelligence & planning
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
8
International review of economics & finance : IREF
8
International review on public and non-profit marketing
8
Journal of business strategy
8
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ECONIS (ZBW)
27
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
5
A network model of happiness at destinations
Huang, Arthur
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013286124
Saved in:
6
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
7
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
8
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
9
Self-congruity, destination brand, and the use of social media
Luna-Cortés, Gonzalo
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
1
,
pp. 77-81
Persistent link: https://www.econbiz.de/10012438999
Saved in:
10
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
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