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isPartOf:"The journal of brand management : an international journal"
~person:"Gapp, Rod"
~person:"Miller, Darryl W."
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The journal of brand management : an international journal
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A comparative study of American and Japanese company brand icons
Kilic, Ozcan
;
Miller, Darryl W.
;
Vollmers, Stacy M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 583-596
Persistent link: https://www.econbiz.de/10009233001
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2
Important factors to consider when using internal branding as a management strategy : a healthcare case study
Gapp, Rod
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10003458926
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