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isPartOf:"The journal of brand management : an international journal"
~person:"Guido, Gianluigi"
~subject:"Markenführung"
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The journal of brand management : an international journal
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Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
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