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isPartOf:"The journal of brand management : an international journal"
~subject:"Brand architecture"
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Brand architecture
Corporate culture
38
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38
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Balmer, John M. T.
6
Urde, Mats
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The journal of brand management : an international journal
European journal of marketing : EJM
11
Journal of business research : JBR
9
Corporate communications : an international journal
4
International studies of management and organization
4
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Corporate reputation review : an international journal
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Brand culture
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Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
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European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Research / Unternehmensführung und Marketing
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Humanomics
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Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
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International journal of internet marketing and advertising : IJIMA
1
Journal of general management
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Journal of marketing communications
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Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Manual of international marketing
1
Markenmanagement
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Organization : the critical journal of organization, theory and society
1
Pakistan journal of commerce and social sciences
1
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ECONIS (ZBW)
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Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
6
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
7
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
8
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
9
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
10
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
Saved in:
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