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isPartOf:"The journal of brand management : an international journal"
~subject:"Social media"
~subject:"social media"
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Social media
social media
Social Web
64
Social web
64
Brand management
53
Markenführung
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Brand image
36
Consumer behaviour
36
Konsumentenverhalten
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The journal of brand management : an international journal
Journal of business research : JBR
117
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
53
Tourism management : research, policies, practice
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of marketing communications
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
Information systems research : ISR
32
International journal of business information systems : IJBIS
32
The journal of product & brand management
30
Corporate communications : an international journal
28
Journal of promotion management : innovations in planning and applied research
25
Journal of organizational computing and electronic commerce
24
International journal of advertising : the review of marketing communications
23
Journal of management information systems : JMIS
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Management information systems : mis quarterly
22
Cogent business & management
21
International journal of hospitality management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of travel and tourism marketing
21
Journal of internet commerce
20
International journal of contemporary hospitality management
19
International journal of technology marketing : IJTMkt
19
Journal of hospitality marketing & management
18
Journal of marketing management : MM
18
European journal of marketing
17
Health marketing quarterly
17
International journal of electronic marketing and retailing : IJEMR
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
CESifo working papers
16
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
The journal of services marketing
16
Tourism management perspectives : TMP
16
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ECONIS (ZBW)
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
5
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
6
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
7
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
8
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
9
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
10
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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