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isPartOf:"The journal of consumer marketing"
~isPartOf:"Antecedents and outcomes of employee-based brand equity"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"BRI"
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The journal of consumer marketing
Antecedents and outcomes of employee-based brand equity
Industrial marketing management : the international journal for industrial and high-tech firms
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The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
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