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isPartOf:"The journal of consumer marketing"
~isPartOf:"Cogent Business & Management"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ou, Yi-Chun"
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The journal of consumer marketing
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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