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isPartOf:"The journal of consumer marketing"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand extensions"
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The journal of consumer marketing
Hamburger Schriften zur Marketingforschung
Industrial marketing management : the international journal for industrial and high-tech firms
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Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
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