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isPartOf:"The journal of consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Affective attitude"
~subject:"Customer value"
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The journal of consumer marketing
Journal of the Academy of Marketing Science
Academia : revista Latinoamericana de administración
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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2
The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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